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©2025 MIGUEL ROBBI ANDERSON

Sunsilk
Art Directors: Miguel Robbi Anderson, Camryn Romero, Sophie McNeill
Copywriter: Lauren Locher

The Young Ones One Show 2025 student competition brief for Sunsilk asks students to redesign Sunsilk’s packaging, and to craft a provocative campaign to complement the redesign that will represent women globally across their top markets of India, Thailand, and Brazil. “Wear Your Crown” empowers young girls by parting values of confidence, indivudality, and pride in their natural beauty.

Tagline: Wear Your Crown


Bottle Packaging Redesign



The back of the bottles contain affirmations to be read to the next generation of change makers: young girls. 
Social Video




Merchandise
Sunsilk’s “Wear Your Crown” Book will be donated to local libraries in the communities of Brazil, Thailand, and India.

Case Study