SunBum
Art Director: Miguel Robbi Anderson & Alayna Kozak
Copywriters: Miguel Robbi Anderson & Alayna Kozak
Alayna Kozak
Over 80% of men do not use sunscreen daily— putting themselves at risk of skin damage and skin cancers such melanoma. We aimed to challenge the excuses for not wearing sunscreen by pairing them with real facts.
Tagline: Don’t Get Burned.