Hitch
Art Directors: Miguel Robbi Anderson & Uly Garcia
Copywriters: Miguel Robbi Anderson
Hitch is a rideshare application from a start-up, similar to Uber and Lyft, but offers affordable, long-distance in the 50-300 mile range.
Art Directors: Miguel Robbi Anderson & Uly Garcia
Copywriters: Miguel Robbi Anderson
Copywriters: Miguel Robbi Anderson
Rideshare is mainly perceived solely as a short-distance rideshare service. To challenge conventional perceptions of ridesharing and position Hitch as a viable long-distance alternative, the “Test Drive” experiential activation targets millennial men with a promotional offer, encouraging them to take longer rides through the app.
Promotion Name: The Test Drive
In-App Promotion
Notifications