Heinz Jalapeño Ketchup Art Directors: Miguel Robbi Anderson & Nora Sharaf
Copywriters: Nicolas Baumann
The Young Ones One Show student brief challenges creatives to position Heinz Jalapeño Ketchup as the must-have breakfast condiment for Gen Z. We chose an unconventional method of advertising a very visual product, such as Heinz Ketchup, through radio in order to give consumers a sensorial experience in order to spice things up. Art Directors: Miguel Robbi Anderson & Nora Sharaf
Copywriters: Nicolas Baumann
Copywriters: Nicolas Baumann
Tagline: It’s Kinda Hot.
Radio