AT&T

Small Wins, Big Moves Integrated Multi-Channel Campaign
Art Direction, Concept, Immersive Creative Director: Valentina Parades
Art Directors: Alexander Zavala, Claire Hartemink, Nora Sharaf, Andrea Paredes, Piper Ogletree, Anh Tran
Copywriters: Ryan Fenton, Nicolas Baumann, Fatima Vega
Immersive: Miguel Robbi Anderson, Josh Bedingfield, Charity Chen, Katherine Lee.
AT&T asked us to make a campaign that would build brand love with Gen Z. While we could have tried to sell the network’s speed or price points to Gen Z, we knew that wouldn’t be what makes people fall in love. Weighing consumer and market insights, we decided that the most effective way to break through to our target was by showing them that AT&T is here to support them in their journey, recognizing who they are and where they come from, rather than telling them who they should be. My team’s fully integrated campaign won 2nd place at the AAF NSAC District 10 competition.

Hero TV Spot

Influencer / Podcast / Social


Interactive & OOH Through pop up events and DOOH, we will encourage people to submit their small wins through our QR code for the chance to get public "Shout Out" during special media buys.